Update on audible.com's "Don't Read" campaign

According to Library Journal, ALA doesn't love Audible.com's new ad campaign, either:

Last week, ALA executive director Keith Fiels announced on the mailing list, "We are in the process of sending them a polite but firm cease and desist letter. This use clearly violates our trademark and is not consistent with our message as an Association, which is to promote reading."

Read the whole article.